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本帖最后由 FreemanGL 于 2012-7-31 17:37 编辑
准备发给nexus2的开发者,好心帮帮忙。
Kickstarter史上最强吸金项目是如何炼成的?
中译英:
我们见到过不少Kickstarer里的不少有趣项目,与之前的这些项目相比,Double Fine Adventure 在Kickstarter开始的这个项目未必是最有趣的,也未必是最有创意的,但绝对是现今为止最成功的,因为它创下了开始募资八小时就达到其一开始定下的40万美金标准的超神速记录,而且在募资一个月后,总共募集到超过330万的资金,这次的成功有什么原因,又带来了什么影响,一起看看吧。
We have seen many fascinating project from kickstarter, but compared with those project, Double Fine Adventure may not be most fascinating and creative, but it's the most successful project on kickstarter ever, because in just 8 hours they have reached the goal of 400,000 USD! And after one month, the total funds reach 3.3 millions. Why were they so successful? What we can learn from them? Let's have a look.
以上就是这个团队在其Kickstarter上的宣传视屏,和其他之前介绍过的项目相比,这个视屏并没有对项目进行太多的介绍,加上其文字介绍,也仅仅知道这是一款在XBLA/PSN/PC多平台上的正统的AVG冒险游戏,即使在其KickStarter主页随后更新的几段视频,也没有对这个项目进行进一步的描述,反而是更多地去了解团队,以及团队会对投资者所做的回馈,例如,所有投资者都会得到一件下面这件投资者专有T-shirt。也许靠谱的团队比创意的想法要更吸引人,所以才能吸引了87000个投资者成就这次成功吧。
This is the video of their team on Kickstarter, comparing with other project/video in kickstarter, this video doesn't say much about their project, with their text introduction, we just know it's a regular Adventure Game(AVG), even in their later video updates they didn't describe the details of this project. On the contrary, they let investors know deeper of their team, what they can payback to the investors. e.g. each investor can get one of the followering T-shirt (pledge over 100USD). Maybe a good team is more attractive than a creative project? That's why they got 87,000+ investors successfully. (to make their great successful.)
而对Kickstarter网站来说,这次的成功是未来的其他游戏项目的好榜样,相信其他同类项目会对Kickstarter这种融资形式更有信心,而实际上,收益的也不仅仅是科技领域的创业者们,这次项目的成功体现了“群众资源”的真正潜力。
For Kickstarter, the successful of this project may a good example to other projects. We believe the similar projects will get a lot of faith in this kind of financing method (Kickstarter). In fact, not only those pioneer have benefits but also showing the great power of crowd funding.
总的来说,这件事未必让我们见证到一成功的游戏大作诞生,但是我们肯定能看到群众集资的光明未来。
In short, the great success of financing Double Fine Adventure may not let us see a great game, but let us see the bright future of crowd funding.
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